Founded in 2006, Lycamobile is a solution for those who want to connect back home. Providing low-cost high-quality international calls to over 12 million customers across 18 countries, Lycamobile's sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.
A Mobile Virtual Network Operator initially developed for the expatriate communities in Europe; Lycamobile has fast become a global brand synonymous with connecting customers with their loved ones across oceans, borders and networks at the cheapest possible price.
In the seven years since the business was founded, our objective and strategy was simple and unyielding: we wanted to become the largest low-cost international call provider by geography in the world.
Over the past 18 months we have invested heavily in expanding our geographical coverage. The addition of Germany to our portfolio in 2012 ensured that we have greater coverage of the European market than any other mobile operator. A subsequent move into Ireland and Portugal served to embed our footprint across Europe and avail the service to over 80 per cent of the EU population.
Perhaps most significantly, 2013 saw us activate our biggest market launch to date: introducing the service to the US with the promise to bring an unparalleled level of cost and quality of service to American consumers. Set to double our business revenue over the next financial year, Lycamobile USA launched in March as the countryÔÇÖs first full MVNO, operational in 18 states with plans to expand this to 25 states in 18 months.